The Aperitif brand identity has been designed to align itself with the heralded direction of a wine bar - a place for locals to relax after work and shop an extensive array of wine and other alcoholic beverages. The identity is in line with the whole aesthetic and master design of the interiors of the bar and shop. Still embodying touches of its sister restaurant Pinnochio, the new identity uses moody charcoal tones paired with a light and dreamy silvery grey. The illustration is detailed to create a smoky effect and the idea of wine pouring into a glass, with added layers and movement. Aperitif is a place to escape the norm, relax and be spoilt with your surroundings, service, food and location.