Who am I?

Born and bred in the Wairarapa, I graduated with honors in design from Massey University in 2012. After starting my career in advertising and media, I co-founded A+M Creative, which quickly became well-known in the region. Later, I spent several years abroad before returning to New Zealand and starting my own brand, Ash Studio.

My creative talent and expertise have allowed me to work with a range of businesses, from local establishments such as Aperitif, Stitch, and Holmes Construction to more distant ones such as Kawau Kitchen in Auckland, Sadara in Nusa-Dua, Bali, and Everyday Eatery in California. You can view many examples of my branding work on my growing portfolio page, which includes not only graphic design but also web design and social media management.

At Ash Studio, I offer comprehensive branding solutions for businesses seeking to stand out in their industry. Whether you're looking to update an existing brand or launch a new business, don't hesitate to get in touch

Our Services

  • Brand and Identity Design

    Brand and identity design involves developing a visual and sensory representation of a business's brand. As a brand and identity designer, my role is to work closely with clients to understand their brand values and personality, and to create a visual identity that communicates these values to their target audience. This process involves developing a clear brand strategy, which outlines the key elements of the brand and how they will be communicated visually. I will then create a range of design elements such as logos, color schemes, typography, imagery, and messaging that are unique, memorable, and consistent across all marketing channels. By creating a strong and recognizable brand identity, businesses can differentiate themselves from their competitors, build customer loyalty, and ultimately drive growth and success. As a brand and identity designer, your expertise in this area can be a valuable asset to businesses looking to establish a strong brand presence in their industry.

  • Graphic Design

    Graphic design is an important aspect of brand collateral, which includes all the visual elements used to promote my brand. This can include everything from business cards, letterheads, and brochures to websites, social media posts, and advertisements. As a graphic designer, my role is to create these visual assets in a way that reflects my brand's values, personality, and positioning. This involves working closely with clients to understand their brand strategy, and then using design elements such as color, typography, imagery, and layout to create a cohesive and visually appealing brand collateral. Effective graphic design can help to establish a strong and memorable brand identity, differentiate my brand from its competitors, and communicate my brand's values and personality to its target audience. By creating high-quality brand collateral that accurately represents my business, I can help to build customer trust and loyalty, and ultimately drive business success.

  • Copywriting

    At Ash Studio, we understand the importance of effective communication in building a successful brand. That's why our team provides copywriting services to help businesses craft compelling messages that resonate with their target audience. As experienced copywriters, we have a deep understanding of the power of words, and how they can be used to create a strong brand voice that connects with customers. We work closely with our clients to develop a clear understanding of their brand values, personality, and messaging, and then use this insight to create engaging and persuasive copy that captures the essence of their brand. Our copywriting services can be used for a range of marketing materials, including website copy, product descriptions, social media posts, and email campaigns. By partnering with Ash Studio for copywriting, businesses can ensure that their messaging is clear, compelling, and consistent, helping to build trust and loyalty with their customers, and ultimately driving business success.

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FAQs

  • Brand identity refers to the visual and sensory elements that represent your business to the world, including your logo, color scheme, typography, and other design elements. It is important for your business because it helps you to differentiate yourself from your competitors, establish a recognizable and memorable brand, and communicate your brand's values and personality to your target audience.

  • To create a unique brand identity, you need to start by conducting market research to understand your target audience and competitors. From there, you can develop a clear brand strategy that defines your brand's values, personality, and positioning. Finally, you can create a visual identity that reflects your brand strategy, using design elements that are distinct and memorable.

  • The key elements of a strong brand identity include your logo, color palette, typography, imagery, and messaging. To ensure that these elements are reflected in your branding efforts, you need to develop clear brand guidelines that define how each element should be used across different marketing channels.

  • To ensure that your brand identity is consistent across all marketing channels, you need to develop clear brand guidelines that define how your brand elements should be used in each channel. You should also designate someone to be responsible for ensuring that your brand guidelines are followed across all marketing channels.

  • Storytelling plays a critical role in brand identity by helping you to communicate your brand's values and personality in a compelling and engaging way. By sharing your brand's story with your target audience, you can build an emotional connection with them and establish your brand as a trusted and relatable partner.

  • Some common mistakes businesses make when creating a brand identity include failing to differentiate themselves from their competitors, using design elements that are too complicated or difficult to read, and not considering how their brand will be perceived by their target audience. To avoid these mistakes, you should conduct market research, develop a clear brand strategy, and focus on creating a visual identity that is simple, clear, and memorable.